It can be difficult to grow your business online. If you don’t have a strong presence on the web, chances are good that you are already well behind your competitors. There are many excellent ways to advertise and push your brand online, but it’s important that you don’t “put all your eggs in one basket.” For example, search engine optimization (SEO) is an excellent resource that will help your company move to the front of the line on search engines such as Google or Yahoo, but getting people to merely click on your webpage isn’t enough. Here are some great ideas for making your company stand out online:
- Make sure your name is unique. If you have a similar company name to competitors in your market, consider revising your name and getting a unique web domain that hasn’t been taken yet.
- Advertise on third party websites to increase your potential reach online.
- Add a “share” feature for all of your content online, so customers can help spread your brand quickly.
Make the Most Out of Your Brand on the Web
Digital marketing is all about diversifying your tactics in order to reach the most potential customers possible. Whether you want create attention grabbing webpages and videos like on sites such as www.24digital.com.au or simply want to create a more streamlined user interface for online users, it’s important that you think outside the box. For example, you may want to consider giving a product away for free to stir interest in your brand. Offering free podcasts, memorabilia and newsletters are a great way to attract new customers without charging them any money. Likewise, create a podcast channel that continually releases new material, so you can keep previous patrons interested and aware of your company and its activities. Share information and new ideas that pertain to your product to see online users repeatedly visit your webpage, and as a result, increase your online marketing traffic.
Use Every Resource Available
Furthermore, don’t limit yourself to your webpage alone. Instead, consider marketing through third party websites. It may cost a little bit of money initially, but you can promote your product on websites that your target demographic visits frequently and attract much more business in the long run. Moreover, don’t forget to create a profile on social networking sites to help spread your brand. Try using social media sites like:
With millions of users worldwide, you can’t afford not to enlist the help of these free marketing tools. If you offer special promotions through social networking sites, you can be sure that your potential patrons will continually check your profile for new deals and offers. Also, you can imbed links or “sharing” options into PDF files and other emails you send out, so customers can share your newsletters, updates and special promotions with the click of a button.
Let Your Customers Speak Their Minds
Finally, try to provide an option for user feedback. If you aren’t getting the results you’d hoped for, give your patrons a venue to share their opinions. Not only does this show that you care for your customers and their experience with your product, but it can help you fine tune your online presence until it suits your needs perfectly. Don’t insult your audience’s intelligence by constantly outpouring bland and uninspired material. Instead, create personalized and well-crafted newsletters and updates, so they can believe that a real person is writing the new content.
Try to pull your audience in by telling personal stories and sharing experiences from your own life to help make your business and your online presence more believable. It’s not always easy to come up with unique ideas for digital marketing, but that doesn’t mean you should give up. With just a little forethought you can craft a personalized and informative online presence that people want to know more about. Don’t hesitate any longer. Reach your target audience today through creative social media and online marketing tactics.