So, if you are tired of looking for ways to tremendously improve the quality and overall performance of your Wix website, then you have come to the right place!
Social media is a huge platform that allows its users to post a variety of content, be it in the form of visuals or texts to engage with their audience. Many upcoming brands are already a part of social media and are actively using platforms like YouTube to express their brand’s narrative and to widen out their reach.
The huge user base of YouTube allows brands to express and promote their products and services more effectively. Furthermore, collecting and showcasing the YouTube videos on Wix website can offer various incredible benefits to the brand’s marketing game.
If you are new to this strategy and want to know how it can benefit your business, then you are at the right place!
Continue reading to know more.
Here’s Why You Need To Embed YouTube Videos On Wix Website
Improve Engagement Using Videos
It is compulsory for every brand website to have content that holds the potential to engage its visitors for a long time. The engagement levels of a website reflect how convinced the potential customers are with your brand and are likely to purchase the product.
It is a well-known fact that videos are up to 10 times more effective to engage the customers in comparison to regular text-based content. When you embed a collection of YouTube videos in the form of a widget, it will convince your website visitors to stay on the website for a longer period of time, which would overall lead to an increase in the engagement rate of your website.
Enhance The Overall Look Of Your Website
Even though the content quality of your website is of paramount importance, website visitors pay a lot of attention to the overall look and presence of the website as well. In such a case, embedding a YouTube widget on the website can work tremendously to amplify the overall look and presentation of your website.
A well-designed and put-together YouTube widget, when embedded on the website can immediately revamp the overall look of your website.
Tap Into The Emotional Quotient Of Your Website Visitors
The one thing that videos can do but regular content fails to do is to tap into the emotional quotient of the website visitors. Videos are much more expressive as they comprise visuals and multimedia to express their point of view.
When you embed YouTube videos into your Wix website, you will be able to narrate your brand’s story on a personal level, which will make the website visitors relate better to your brand. Once you successfully express your brand’s narrative to your audience, they might feel compelled to purchase your products.
Display User-Generated Videos
With a supremely massive user base, YouTube is without a doubt one of the fastest growing social media platforms in the world. Even though a large portion of YouTube is used by brands and marketers to create and post engaging content, YouTube is used by millions of existing customers of a brand, who express their views and experiences with a brand on the platform.
User-Generated Videos are one of the most powerful, authentic, and trustworthy forms of videos, which are unscripted and created solely as per the will of the customers. Quite often, the customers of a brand post tutorials or share their experiences on the platform in the form of videos. Further, collecting and embedding such videos on the website can help brands build their social proof and convert their potential customers into existing customers.
Escalated Sales & Conversions
Conversions are a result of proper planning and execution. Conversions happen when the website visitors are engaged and convinced to purchase your products.
The first-time visitors of a brand are often confused about purchasing its products since they are unsure of the product quality. In fact, more than 85% of potential customers leverage User-Generated content before finalizing a brand or product. This strategy can help brands to help more sales flow in.
We are at the conclusion section of this post and you got to know about the top advantages of embedding YouTube videos on Wix website.
This strategy has already made its place widely in the marketing strategies of many leading brands. Now that you know it all, you need to shortlist a YouTube aggregation tool and seamlessly embed YouTube videos on Wix website. Go on now, embed YouTube videos on your Wix website and you will be amazed when you reap the benefits!