The real estate market is constantly changing, and doing the same old, same old may not get you results. It’s important to keep your marketing fresh and together with seasonal trends. Try adding a little bit of holiday cheer by incorporating some of these ideas into your posts!
Be sure to start by incorporating some of these festive colors into your website or brochure design. Keep in mind though, there are several other things you can do to keep your real estate investors and buyers interested in the market at this time of the year.
When you’re looking to attract clients, you need to do everything possible to turn the tide in your favor. With plenty of homes being built across the world, how can you cut through the clutter and lead clients to the right properties at the right price? Making the right decisions as an agent can be tough without prior experience, but using these tips can make it significantly easier.
Know the Area
The local real estate market may be different from other areas within the same city or state, which is why property specialists should have strong experience here. This expertise helps you compare a property to similar properties so you can make smart choices. For example, if the median rent is a particular number, you don’t want to be an agent who sets it at too high or too low a rate. Similarly, if the area is popular with working professionals, then you may want to recommend some add-on features like free Internet and integrated appliances to attract better buyers from this demographic. A specialist with deep knowledge of how the local market operates will add tremendous value.
Pay Attention to Property
Some agents will simply tell buyers to slap a fresh coat of paint on without going through their property in greater detail. This isn’t the kind of agent that will help clients get more from their property. It’s important to be an agent who will focus on their property by inspecting it and giving sound advice. For example, if the area where their property lies attracts young families, then a carpeted home may not be the ideal choice because of the potential for spills and stains. You may recommend low-maintenance, kid-friendly options like faux wood floors as a suitable alternative. This level of personal attention can only be offered when agents are willing to inspect and focus on their clients’ property
Plan and Get Actionable Real Estate Reviews
A great way to get reviews is to ask for them at the end of your meetings with prospects. This will give you something concrete to point out in future conversations about how satisfied they are.
Send out a holiday cheer email or card letting customers know that you can meet their real estate listing or purchasing needs. In the card, don’t forget to ask former customers to give you a review and list the different review sites where you would like the review placed. If you provide excellent services, your clients may even recommend you to people in their lives that could use help as well.
Boost Your Social Media Engagement During the Holidays
If you’re looking for a fun way to engage with your followers and spark discussions at this time of year, consider adding Instagram contests, polls, and stickers to your social media platforms. These engagement tools can help generate fun conversations and create more engagement for you. If you don’t do your own marketing, contact your real estate agent marketing service to do this type of marketing for you. From identifying your demographic to helping spread your name effectively, professionals are there to help you build your brand.
Promote Property to the Right Targets
An agent with good local knowledge knows what buyer profiles to expect for a property. The best agents use this knowledge to market the property to the right targets. From using professional photography to real estate website listings to social media marketing, the right agent will use different channels to reach out to specific types of buyers. This reduces the number of times houses remain unoccupied. Utilizing internet tools helps promote houses to buyers who may not live especially close to the neighborhood you are selling in. Accessibility is the key to finding buyers who may not be able to visit a property right away.
Use Quality Real Estate Tools
Real estate websites are one of the best tools out there for real estate professionals. They help find opportunities, increase visibility, and offer personalized marketing solutions. When you use a reliable website, you can get your content and information picked up by websites like the New York Times, Yahoo, Realtor Magazine, Fox News, US News & World Report, and many more.
Journalists turn to many websites to quote industry specialists on topics like real estate. If you get quoted, be sure to mention it in your blog posts or your email marketing. It will make you the go-to expert in your industry. Creating a reputation will earn the respect of potential clients who happen to come across your services.
Take the time to connect with past customers during the holidays. The real estate market can be confusing during the winter, so it’s important to lend as much support as they require during this time. Often a client will want to buy or sell a property again, so this is a great time to grab their attention, start the communication, and list or sell a home.