In order for a business to be successful, they must be constantly expanding and growing a wider customer base. One of the best ways to create awareness of your brand is to run an online promotion. This is an effective marketing technique that, when done the right way, can be very beneficial to your business.
Running a successful online promotion requires a lot of planning and consideration. Before you begin, you must clearly define the objectives behind the promotion. Then, set a budget for it and add 20% for potential overages and unforeseen circumstances. When you’re setting the promotion up, make sure you know your target audience. Don’t forget to set a limit on the amount or number of items to be given away and be transparent with it. You must also set an end date and include a virtual kill switch for online entry so that the promotion automatically shuts down at the end date.
Read on to find out some of the best online promotion ideas so you can get started with a successful campaign.
Share on Social Media Platforms
Sharing your promotion on social media platforms is a great way to spread the word and reach a specific target audience. JJ’s House is an online fashion retailer that has much success sharing their promotions on platforms such as Facebook and Instagram.
Sharing photos on social media platforms is the number one most effective way to reach a large audience. People are much more receptive to posts with photos, and like the saying goes, a picture says a thousand words.
Announce in Newsletters
VeryVoga is an online fashion retailer that uses newsletters to spread the word of their promotions. This method of sharing is ideal if you really want to narrow your target audience to people you’re sure have expressed interest in your brand. By doing so, there’s a lower risk of losing time and funds on wasted hits.
Offer Promo Codes
Offering promo codes and holding contests, giveaways or sweepstakes is a fun and interactive way to share a promotion. To make this method effective, be sure that you make it easy for people to participate. If they have to go through a lengthy or confusing process in order to participate, potential customers may lose interest and turn away. You can also use a couple short survey questions to narrow the target audience by disqualifying participants who don’t meet a certain set of criteria.
Banners and Web Design
Use banners on your brand’s website or post banners on other relevant websites to announce your brand’s promotion. It’s essential that these banners and your site in general be mobile-friendly, as the majority of the population now browses the web using mobile devices.
While online promotions can be one of the most effective ways to spread brand awareness, if they aren’t set up correctly they can be a time waster that costs your business money and valuable resources. Follow the advice above to start a successful online promotion for your brand.