If you monitor the traffic your company’s website gets on a month-to-month basis you may find that there aren’t as many people landing on your page as you thought. You may be thinking, what does that matter? Business is good without traffic to the website.
Imagine this however; business gets slow a month or two out of the year. A website or company blog may help in sustaining an income during those slow times. It matters now right?
The point is you went into business to make money. That part was simple, right? Now comes the hard part, maintaining it. Whether you like it or not your customers are online. A simple blog can keep you connected to those customers and maybe even help you get new ones because they see you care about keeping them informed.
So exactly how do you make a profit from the website or blog? Here’s how.
Create Quality Evergreen Content
First off, what is evergreen content? Well, simply put it is the information you post to your website or blog that will be relevant to users for years and years to come. It doesn’t matter if they are reading the information today or ten years from now, the content will always be relevant.
You may come across many sites that lead you to believe they have to answer you are looking for only once you reach their site you realize the one to two sentence explanation they gave was useless. Customers want informative posts that don’t leave them with questions.
Just because you can make money from affiliate ads placed on your site doesn’t mean that’s what your entire website should consist of. The whole point of starting your site was to inform customers about your product or service, stick to that. The ads are just an added income bonus.
Find companies that offer a product or service that somehow relate to your business. Obviously you don’t want to include competitor ads but if you come across a business that offers a service that could enhance your own product, why not reach out to them to form an online relationship at the very least? You scratch their back and they might scratch yours by placing your ads on their site as well. It’s a win-win for everyone.
Use Hyperlinks in Content Body
Within the body of your text, consider using hyperlinks to keywords that will direct the customer to another part of your site. The main goal here is to keep customers on your site as long as possible because it means you are producing quality information that they find useful. For example, if you are writing about cheap checks then you’d hyperlink to those words. (Go ahead, click on cheap checks.)
The end goal will be to provide such quality information that other sites will want to link to you. This will help attract more users to your site as well.
There is a lot more to making money through your company website but these are a few tips that will get you started. Good luck!
By Henry H. Hernandez
Henry Hernandez is a veteran and father of two from Texas. Henry is the CEO of his own Dallas, TX based internet marketing company www.texaseo.com. Henry can be found on Google+.