Legal Advice for Businesses who Want to Follow a Digital Marketing Strategy
Many businesses start implementing digital marketing strategies without properly talking to a lawyer. Ideally, if you want to create a digital marketing strategy, it’s recommended that you first talk to a professional agency. For instance, Soderman Marketing is one of the leading digital marketing agencies that offer a wide range of services to its clients. From SEO to website optimization, they can do it all for you. Here are a few bits of legal advice to businesses who want to market their services.
Identify the sender of the message
It is essential that whoever receives your communications, whether by email marketing, SMS, voicemail marketing or by any means, knows where it comes from. It is not legal to hide who the issuer is. Therefore, the first step before launching commercial communications of your business is to clearly identify who sends them.
Equally important is that when you launch commercial communications electronically, they should be easily identifiable as such, the recipient must know that what they are receiving has a commercial purpose.
Prior authorization to be able to communicate
Whenever you send promotional messages through any channel, you must have the prior consent of the recipient. In fact, you must be able to prove that you have their authorization. You cannot access databases without prior notice.
See your own email inbox. Which of the emails that are in your spam tray are authorized to communicate with you? Sending offers, promotions or any content without permission is illegal. If you are carrying out a strategy of this type you should know that you will be sending spam, and can be reprimanded.
Take into account the policy of minors for your actions
One of the first legal digital marketing tips is to know what is meant by retail. It is true that the age of majority is at 18, but in certain areas, it can be different. For example, when asking for personal data or making purchases, the age of maturity would be set at 14 years.
In different countries, there are several laws that regulate the policy of minors depending on the activity carried out. In reference to advertising aimed at minors, you should consider a principle: “Advertising directed at minors that incites them ”to buy a good or a service, exploiting their inexperience or credulity, or in which they appear to be persuasive is considered illegal.
For this it will be necessary that you adopt techniques on your websites that prevent access and navigation of minors when inappropriate advertising actions are included. This will reduce legal risks. In addition, these techniques and their controls must go beyond the mere declaration by the user that he is of age by pressing a button.
For example, it would not be enough to set an age limit on a registration form if the child can reload the page, enter another date and access normally or register. In this type of situations, cookies can be of immense help.
