If you play in a sports team, you will know the importance of a sports logo. Repeat Logo, a UK logo design company says that logos are “vital to the image presented by the team and can be spotted on the uniforms, merchandise and even displayed proudly on the side of stadiums at the elite level. In short, whether it’s designing one from scratch or making changes to existing ones, it matters”. This piece looks at sports logos, their importance and the story so far.
Brand Recognition
Whether you play for a small team, a local squad or a world famous football team keeping the brand in mind is of great importance. Many sports teams are known by their logo, Celtic for their four leaf clover, the Philadelphia Eagles and Seattle Seahawks all have famous, recognisable logos which tie in with their branding. When logos make sense they work. If you are just starting out then you should know that researching what the customers want is an important aspect of this in your quest of creating the perfect sports logo.
Logo Design History
The earliest logos were nothing more than a distinctive mark, symbol. Is there a story behind your logo? Make sure this is not lost if you are changing your logo. Getting tradition right is one of the most important things to consider when designing or changing a sports logo. Brands like Gap have been scolded in the past for their poor choice of a redesign. If you do decide to tinker in the wrong sense, prepare for a backlash from those fickle fans who may not take kindly to change.
Logo Inspiration
Change is sometimes a good thing. If you have seen a recent rebrand which you admire, take inspiration from existing logos of sports franchises. Shapes, sizes, colours and fonts should all be considered when you are creating a logo design. Never design a logo on your own, you should always ask for help from a logo design specialist. They will give you the advice that you may not want to hear, but it will be worth it in the long run when your new logo looks better than ever.
Relevance & Logos
Every sport is different and it is fairly easy to identify a British football logo from an American basketball logo. Different sports have different styles and working with a logo designer, you will be able to work through this. With this thought in mind having a look at what a typical sports logo looks like. Have a chat with a logo designer and they will be able to give you something with the colours and details you require.
