Category: Marketing

With all the talk about internet marketing, it is easy to forget that many forms of offline marketing are still solid strategies that can bring great success when done properly. One such strategy that still packs a marketing punch is direct mail campaigns. With this type of marketing, it is easy to think the key… Continue reading Direct Mail Marketing Success: Don’t Make These 3 Common Mistakes

This is a question that every business of every size asks every fiscal year, how much should I actually be spending on marketing? There are a lot of different reasons you should be spending more or less on marketing, but no matter what, marketing is essential for any business to grow and expand. You need… Continue reading How Much Should You Really Spend On Marketing For Your Small Business?

A career in marketing is both fun and challenging. If you like the idea of working in an ever-evolving industry where things are always changing, and you are always needing to learn something new, this could be the right path for you. Marketing is something every business needs; and not only businesses, but non-profit organizations,… Continue reading What To Know About A Career In Marketing

There’s no way around it.  Businesses have to spend money to make money.  Although the amount varies industry to industry, marketing and advertising is the lifeblood to sustained growth and profitability.  With this fact in mind, the question becomes where do I spend my marketing dollars?  There are no shortage of options here. I think… Continue reading Digital Marketing Is Quickly Becoming The Markeitng Channel Of The 21st Century

Writing a book may not be easy, but if you ask marketing professionals, they will tell you that selling them, is way more difficult! While, people do not value things that come for free, it is almost impossible to make them shell-out a single penny, to buy something that does not interest them. A book… Continue reading Marketing Strategies That Increase Your Book Sales

Content marketing is a powerful way to establish trust, authority and credibility in your online marketing campaign. Giving people the information they seek, and the solutions to their problems, is a very effective means of getting them to buy your products and services. But, like any marketing tactic, being successful is about a lot more… Continue reading Top Content Marketing Mishaps

To say that advertising is everywhere pretty much as accurate a statement as you’ll find. If there is an empty space, chances are a clever marketer will find it and fill it with a message or picture designed to attract your attention. This is true of online space, the printed page, television, accessories and the… Continue reading Creative Outdoor Advertising Examples You Just Can’t Ignore

Whether you are trying to put together an effective banner, text-based ad, or Facebook status for your business page, there are some core fundamentals that should be heeded for optimal effectiveness. Simply advertising your goods or services is certainly not enough, especially in the online world, where your competitors can be reached with one little… Continue reading Internet Marketing Mastery: Tips for Writing Effective Ads