Content marketing is a powerful way to establish trust, authority and credibility in your online marketing campaign. Giving people the information they seek, and the solutions to their problems, is a very effective means of getting them to buy your products and services. But, like any marketing tactic, being successful is about a lot more… Continue reading Top Content Marketing Mishaps
Author: KelliCooper1
Small Business Blunders: 3 Top Financial Mistakes To Avoid
Running a small business is not easy—lots to learn and the curve can be steep. Bad habits form early, and can be hard to break. There is not enough evaluation, and things keep chugging along in ways that are harming efficiency, profit and overall success. Finances are one of the key problem areas, and even… Continue reading Small Business Blunders: 3 Top Financial Mistakes To Avoid
Increasing Conversions On Your Ecommerce Website
Shopping online continues to grow in popularity, and shows no signs of waning anytime soon. If you run an ecommerce website, you know all too well your competitors are only a short click away. Optimal site design is crucial for converting visitors to customers—good products only take you so far. Poorly designed sites that are… Continue reading Increasing Conversions On Your Ecommerce Website
Managing Your Remote Workforce
With all the advances in technology, it is no longer absolutely essential your employees all be in the same physical location. Communication and collaboration can be done effectively and efficiently no matter the distance. Remote workforces offer numerous benefits, from reduced costs to being able to secure top-notch workers regardless of where they live. It… Continue reading Managing Your Remote Workforce
Keeping IT Costs Under Control
With the various technology needs of the average business, IT costs can easily swell to beyond what you are comfortable spending. But, there is a good chance your bloated tech budget is not due to unavoidable costs, but a failure to really take a good hard look at where the money is going, and where… Continue reading Keeping IT Costs Under Control
Restaurant Design Tips
Creating a successful restaurant is about so much more than serving delicious food. The design plays a huge role in creating the mood and atmosphere that best vibes with your menu. It helps evoke the feelings you want your customers to feel when they walk through that door, and get them coming back again and… Continue reading Restaurant Design Tips
Internet Marketing Mastery: Tips for Writing Effective Ads
Whether you are trying to put together an effective banner, text-based ad, or Facebook status for your business page, there are some core fundamentals that should be heeded for optimal effectiveness. Simply advertising your goods or services is certainly not enough, especially in the online world, where your competitors can be reached with one little… Continue reading Internet Marketing Mastery: Tips for Writing Effective Ads
Choosing A Bank For Your Business
Someone looking for a bank for personal funds has limited needs—they may just need a savings or checking account. Pretty much anyone will fit the bill, and the most important factor may be a convenient location. A business, on the other hand, needs to put a little more thought into the matter, as its needs… Continue reading Choosing A Bank For Your Business
3 Things to Consider when Choosing a Financial Advisor
Is it absolutely necessary to consult with a professional about managing your money? No, not really. You can totally go it alone. But, that doesn’t mean you should, especially if you know very little about this subject, and are not exactly enthusiastic about educating yourself on such matters. Working with a financial advisor can save… Continue reading 3 Things to Consider when Choosing a Financial Advisor
5 Tips for a Successful E-Commerce Website
Competition is always a factor, regardless of which type of business you are in. But, e-commerce can be particularly competitive, since a potential customer can easily access another ‘store’ in a matter of seconds. Issues like a poor layout, low-quality design, difficult navigation or questionable security will quickly turn people off, and have them moving… Continue reading 5 Tips for a Successful E-Commerce Website