With the rise of Big Data’s prominence in the world of e-commerce and marketing, there comes with it a need to know how to best use it for purposes of customer outreach and promotions. Data integration has become a crucial piece in the puzzle of how to stay ahead of the competition. Let’s take a… Continue reading Strategic Marketing Using Data Integration
Tag: marketing
How Big Data Is Changing Business For The Better
Many smart business owners believe that “the customer is always right”, and that without customers, a business quickly withers and dies. A business that changes itself in order to better serve its customers is a business that changes for the better overall. Customers experience increased satisfaction in the company’s goods and services, and the business… Continue reading How Big Data Is Changing Business For The Better